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Pursuit buying Jasper SkyTram for $25 million

Pursuit buying Jasper SkyTram for $25 million

Subject to approvals by Parks Canada, the transaction is expected to close in July.
Chamber acclaims Troy Mills as president during AGM

Chamber acclaims Troy Mills as president during AGM

The rest of the 2024/25 executive and board elect were also acclaimed and include vice president Paul Hardy, secretary-treasurer Aman Gupta and board members Tyler Kernick, Brett Newton, Paula Ferguson, Sonja Dickey and Val Glaves.
'From their own voices': How Indigenous tourism continues to develop in Jasper National Park

'From their own voices': How Indigenous tourism continues to develop in Jasper National Park

"Indigenous culture is not just a picture of a totem pole or an Indigenous mural; it is the person and the story behind those processes and the practices. Indigenous tourism, when it's done right, allows those voices to speak up and be heard."
Advocacy a big focus for Jasper Park Chamber of Commerce

Advocacy a big focus for Jasper Park Chamber of Commerce

"Advocacy is definitely first and foremost, the most important thing for us."
MP Soroka Celebrates Jasper's Business and Tourism Success

MP Soroka Celebrates Jasper's Business and Tourism Success

Congratulations to the Zanconti on launching their third edition of Peak Jasper! This magazine is a fantastic resource for local business news and showcases the abundant opportunities within our community.
Destination Stewardship Plan to help guide future of local tourism

Destination Stewardship Plan to help guide future of local tourism

"It's a collective thing. It's not something that is singularly owned by Tourism Jasper. We're facilitating it. We're taking the lead on it to make sure that it's not just another strategy that sits on a shelf and collects dust."
Rural Renewal Stream keeps Jasper flowing while helping immigrants achieve their dreams

Rural Renewal Stream keeps Jasper flowing while helping immigrants achieve their dreams

The program enables 34 select communities to attract and recruit newcomers as a way of helping address local labour needs while also settling newcomers into the country.
Jasper’s labour market has more ups and downs than a ski hill

Jasper’s labour market has more ups and downs than a ski hill

Staffing shortages have affected economic growth, and local employers have reported significant vacancies. It doesn’t help that the fickle weather is a major contributor to the economy.
Tourism Jasper expects international visitation to exceed pre-pandemic levels this summer

Tourism Jasper expects international visitation to exceed pre-pandemic levels this summer

"In park visitation, numbers have been steadily increasing over the last three years, so there's really no indication that that trend won’t continue."
Outgoing chamber director reflects on her years of leadership

Outgoing chamber director reflects on her years of leadership

Pattie Pavlov isn’t out the door yet, nor does she plan to lose sight of being involved in the community.