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PEAK Jasper

'From their own voices': How Indigenous tourism continues to develop in Jasper National Park

'From their own voices': How Indigenous tourism continues to develop in Jasper National Park

"Indigenous culture is not just a picture of a totem pole or an Indigenous mural; it is the person and the story behind those processes and the practices. Indigenous tourism, when it's done right, allows those voices to speak up and be heard."
'Hub of the community': Library offerings go far beyond physical books

'Hub of the community': Library offerings go far beyond physical books

"That is the beauty of any library; it welcomes all ages. Jasper’s library is no different and it delivers."
Advocacy a big focus for Jasper Park Chamber of Commerce

Advocacy a big focus for Jasper Park Chamber of Commerce

"Advocacy is definitely first and foremost, the most important thing for us."
MP Soroka Celebrates Jasper's Business and Tourism Success

MP Soroka Celebrates Jasper's Business and Tourism Success

Congratulations to the Zanconti on launching their third edition of Peak Jasper! This magazine is a fantastic resource for local business news and showcases the abundant opportunities within our community.
Long strides being made in Jasper National Park this year

Long strides being made in Jasper National Park this year

Superintendent Alan Fehr said that the caribou recovery program is getting ready for a running start. It is now more than halfway constructed, and Parks Canada expects to take ownership of the breeding facility within the year.
Destination Stewardship Plan to help guide future of local tourism

Destination Stewardship Plan to help guide future of local tourism

"It's a collective thing. It's not something that is singularly owned by Tourism Jasper. We're facilitating it. We're taking the lead on it to make sure that it's not just another strategy that sits on a shelf and collects dust."
Rural Renewal Stream keeps Jasper flowing while helping immigrants achieve their dreams

Rural Renewal Stream keeps Jasper flowing while helping immigrants achieve their dreams

The program enables 34 select communities to attract and recruit newcomers as a way of helping address local labour needs while also settling newcomers into the country.
Jasper’s labour market has more ups and downs than a ski hill

Jasper’s labour market has more ups and downs than a ski hill

Staffing shortages have affected economic growth, and local employers have reported significant vacancies. It doesn’t help that the fickle weather is a major contributor to the economy.
Tourism Jasper expects international visitation to exceed pre-pandemic levels this summer

Tourism Jasper expects international visitation to exceed pre-pandemic levels this summer

"In park visitation, numbers have been steadily increasing over the last three years, so there's really no indication that that trend won’t continue."
Jasper mayor says ‘opportunity’ best way to describe state of municipality

Jasper mayor says ‘opportunity’ best way to describe state of municipality

The mayor gave his 30-minute address to the Jasper Park Chamber of Commerce's general meeting on May 8.